360 Campaign for Truecaller Generated 5M Sign Ups

What we did

Our strategy team developed the "Guard Your Circle" campaign to address the increasing threat of scams, focusing on encouraging students to protect their family, friends, and loved ones. The campaign's core message was simple: take proactive steps to ensure those you care about are informed, safe, and equipped to avoid falling victim to fraud.
To deliver this message, we executed a multifaceted strategy that included video, performance marketing, out-of-home (OOH) advertising, radio, social media, and influencer partnerships.Our senior planners led the media and creative planning.The creative and content teams scripted five distinct TV commercials (TVCs).Our paid specialists managed the execution of our digital campaigns.Our influencer marketing team recruited and managed UGC creators, Micro, and Nano Influencers.Our tech team developed a leaderboard to gamify referral among the University students.Our BTL team led on ground campus activations to educate and activate students